Division Zero Branding
2016
After a decade of defining the professional keyboard market, Das Keyboard wanted to expand their renowned line of computer peripherals into the professional gaming market. We worked with Das Keyboard to develop the Division Zero brand, an identity built around the precision and energy of competitive esports gaming. The Division Zero word form and mark are the forefront of the brand, while polygonal camouflage provides graphic and texture treatments across the line of products. We also developed an exclusive Division Zero display font for product labeling and marketing materials.
Division Zero X40 Keyboard
2016
The X40 professional gaming mechanical keyboard was designed for the most demanding of users. Building on the successful Das Keyboard 4 design paradigm, the X40 features a rigid aluminum top panel above mechanical key switches mounted to an internal steel chassis, all contained within a sleek low-profile housing. The result is a bomb-proof yet ultra-thin keyboard with switches that feel solid and give immediate tactile feedback. The top panel was designed to be removable via 8 hex bolts, allowing the end-user to easily customize their keyboard with alternate designs. Careful consideration was given to the layout and size of the key cap legends in order to best utilize the red LED light in each key switch.
Division Zero X40 Keyboard
2016
The X40 professional gaming mechanical keyboard was designed for the most demanding of users. Building on the successful Das Keyboard 4 design paradigm, the X40 features a rigid aluminum top panel above mechanical key switches mounted to an internal steel chassis, all contained within a sleek low-profile housing. The result is a bomb-proof yet ultra-thin keyboard with switches that feel solid and give immediate tactile feedback. The top panel was designed to be removable via 8 hex bolts, allowing the end-user to easily customize their keyboard with alternate designs. Careful consideration was given to the layout and size of the key cap legends in order to best utilize the red LED light in each key switch.
Division Zero M50 Mouse
2016
For their first mouse, Das Keyboard sought to make a bold statement with broad ergonomic appeal. We partnered with Das Keyboard to realize this goal, resulting in the M50 gaming laser mouse. By iterating through physical models and ergonomic studies we arrived at an ambidextrous design that allows comfort and control for a variety of grip styles. The aluminum base plate grounds the mouse to the desk and gives the housing a solid quality that’s missing in many computer mice. To accommodate the needs of gamers we placed real-time DPI adjustment switches on top of the M50 next to the ring-lit scroll wheel, as well as symmetric side macro buttons that sit above a rubber thumb pad with a polygonal camouflage grip pattern.
Division Zero M50 Mouse
2016
For their first mouse, Das Keyboard sought to make a bold statement with broad ergonomic appeal. We partnered with Das Keyboard to realize this goal, resulting in the M50 gaming laser mouse. By iterating through physical models and ergonomic studies we arrived at an ambidextrous design that allows comfort and control for a variety of grip styles. The aluminum base plate grounds the mouse to the desk and gives the housing a solid quality that’s missing in many computer mice. To accommodate the needs of gamers we placed real-time DPI adjustment switches on top of the M50 next to the ring-lit scroll wheel, as well as symmetric side macro buttons that sit above a rubber thumb pad with a polygonal camouflage grip pattern.
Das Keyboard 4
2014
d:e worked with Das Keyboard to create the next evolution of their industry-leading mechanical keyboard. The all-new design for Das Keyboard 4 features premium materials, integrated media controls inspired by high-end audio equipment, and an innovative magnetic foot system. We created new key cap graphics with a clean and modern typeface, while updating the Das Keyboard brand with the creation of a new logo.
Das Keyboard 4
2014
d:e worked with Das Keyboard to create the next evolution of their industry-leading mechanical keyboard. The all-new design for Das Keyboard 4 features premium materials, integrated media controls inspired by high-end audio equipment, and an innovative magnetic foot system. We created new key cap graphics with a clean and modern typeface, while updating the Das Keyboard brand with the creation of a new logo.
Das Keyboard 4
2014
d:e worked with Das Keyboard to create the next evolution of their industry-leading mechanical keyboard. The all-new design for Das Keyboard 4 features premium materials, integrated media controls inspired by high-end audio equipment, and an innovative magnetic foot system. We created new key cap graphics with a clean and modern typeface, while updating the Das Keyboard brand with the creation of a new logo.
Das Keyboard
Business and Technology 2007
d:e helped Das Keyboard realize the ambitious re-design of their product and brand identity. The keyboard is offered in two versions: Professional (with printed keys) and Ultimate (with blank keys); d:e pared the keyboard design down to its essentials, and developed the look and feel of the materials to complement the mechanical action of the key switches. We also developed Das Keyboard’s brand identity, including logo, web site, and retail packaging.