Division Zero Branding
2016
After a decade of defining the professional keyboard market, Das Keyboard wanted to expand their renowned line of computer peripherals into the professional gaming market. We worked with Das Keyboard to develop the Division Zero brand, an identity built around the precision and energy of competitive esports gaming. The Division Zero word form and mark are the forefront of the brand, while polygonal camouflage provides graphic and texture treatments across the line of products. We also developed an exclusive Division Zero display font for product labeling and marketing materials.
Division Zero X40 Keyboard
2016
The X40 professional gaming mechanical keyboard was designed for the most demanding of users. Building on the successful Das Keyboard 4 design paradigm, the X40 features a rigid aluminum top panel above mechanical key switches mounted to an internal steel chassis, all contained within a sleek low-profile housing. The result is a bomb-proof yet ultra-thin keyboard with switches that feel solid and give immediate tactile feedback. The top panel was designed to be removable via 8 hex bolts, allowing the end-user to easily customize their keyboard with alternate designs. Careful consideration was given to the layout and size of the key cap legends in order to best utilize the red LED light in each key switch.
Division Zero X40 Keyboard
2016
The X40 professional gaming mechanical keyboard was designed for the most demanding of users. Building on the successful Das Keyboard 4 design paradigm, the X40 features a rigid aluminum top panel above mechanical key switches mounted to an internal steel chassis, all contained within a sleek low-profile housing. The result is a bomb-proof yet ultra-thin keyboard with switches that feel solid and give immediate tactile feedback. The top panel was designed to be removable via 8 hex bolts, allowing the end-user to easily customize their keyboard with alternate designs. Careful consideration was given to the layout and size of the key cap legends in order to best utilize the red LED light in each key switch.
Division Zero M50 Mouse
2016
For their first mouse, Das Keyboard sought to make a bold statement with broad ergonomic appeal. We partnered with Das Keyboard to realize this goal, resulting in the M50 gaming laser mouse. By iterating through physical models and ergonomic studies we arrived at an ambidextrous design that allows comfort and control for a variety of grip styles. The aluminum base plate grounds the mouse to the desk and gives the housing a solid quality that’s missing in many computer mice. To accommodate the needs of gamers we placed real-time DPI adjustment switches on top of the M50 next to the ring-lit scroll wheel, as well as symmetric side macro buttons that sit above a rubber thumb pad with a polygonal camouflage grip pattern.
Division Zero M50 Mouse
2016
For their first mouse, Das Keyboard sought to make a bold statement with broad ergonomic appeal. We partnered with Das Keyboard to realize this goal, resulting in the M50 gaming laser mouse. By iterating through physical models and ergonomic studies we arrived at an ambidextrous design that allows comfort and control for a variety of grip styles. The aluminum base plate grounds the mouse to the desk and gives the housing a solid quality that’s missing in many computer mice. To accommodate the needs of gamers we placed real-time DPI adjustment switches on top of the M50 next to the ring-lit scroll wheel, as well as symmetric side macro buttons that sit above a rubber thumb pad with a polygonal camouflage grip pattern.
Qwerkywriter Keyboard
2015
After a successful Kickstarter campaign for their Qwerkywriter keyboard concept, Qwerkytoys came to d:e looking to make their concept a reality. The Qwerkywriter is a mechanical keyboard with Bluetooth wireless and an integrated tablet stand that mimics the look and feel of a vintage typewriter. We worked with Qwerkytoys to bring their concept to a fully realized product through our industrial design, graphic design, and mechanical engineering expertise.
Qwerkywriter Keyboard
2015
After a successful Kickstarter campaign for their Qwerkywriter keyboard concept, Qwerkytoys came to d:e looking to make their concept a reality. The Qwerkywriter is a mechanical keyboard with Bluetooth wireless and an integrated tablet stand that mimics the look and feel of a vintage typewriter. We worked with Qwerkytoys to bring their concept to a fully realized product through our industrial design, graphic design, and mechanical engineering expertise.
Qwerkywriter Keyboard
2015
After a successful Kickstarter campaign for their Qwerkywriter keyboard concept, Qwerkytoys came to d:e looking to make their concept a reality. The Qwerkywriter is a mechanical keyboard with Bluetooth wireless and an integrated tablet stand that mimics the look and feel of a vintage typewriter. We worked with Qwerkytoys to bring their concept to a fully realized product through our industrial design, graphic design, and mechanical engineering expertise.
Atlas Wristband
2014
Atlas Wearables came to d:e looking to package their revolutionary motion and biometric analysis hardware into a wearable device. The result was the Atlas Wristband, a fitness-focused wearable personal trainer. The device’s core module has a capacitive-touch OLED display, optical heart-rate monitor, and magnetically snaps into a silicone wristband. The Atlas Wristband can detect and record exactly which exercise activities you perform, and sends the logged data back to a smart phone for detailed analysis and interaction. The Atlas Wristband raised over $600,000 on Indigogo and will hit the market in late 2014.
Atlas Wristband
2014
Atlas Wearables came to d:e looking to package their revolutionary motion and biometric analysis hardware into a wearable device. The result was the Atlas Wristband, a fitness-focused wearable personal trainer. The device’s core module has a capacitive-touch OLED display, optical heart-rate monitor, and magnetically snaps into a silicone wristband. The Atlas Wristband can detect and record exactly which exercise activities you perform, and sends the logged data back to a smart phone for detailed analysis and interaction. The Atlas Wristband raised over $600,000 on Indigogo and will hit the market in late 2014.
iFetch Too!
2014
On the tail of the award-winning iFetch ball thrower we helped the Hamill family develop iFetch Too!, a larger dog fetch product for use outdoors. iFetch Too! won first place for Outstanding New Dog Product when announced at SuperZoo 2014. This expansion to the iFetch product line launches full-size tennis balls and is built with the outdoor environment and larger pets in mind.
Igloo Island Breeze and Marine Breeze Coolers
Lifestyle & Consumer 2009
d:e worked with Igloo to develop a fresh style and better functionality for a new line of iconic coolers. The Island Breeze and Marine Breeze coolers feature large ‘soft-ride’ sport wheels, telescoping handles, and Igloo’s Cool Riser Technology- a functional design element that improves cooling performance by minimizing contact with warm ground surfaces.
Igloo Island Breeze and Marine Breeze Coolers
Lifestyle & Consumer 2009
d:e worked with Igloo to develop a fresh style and better functionality for a new line of iconic coolers. The Island Breeze and Marine Breeze coolers feature large ‘soft-ride’ sport wheels, telescoping handles, and Igloo’s Cool Riser Technology- a functional design element that improves cooling performance by minimizing contact with warm ground surfaces.
CrowleyJones Brite Brush LED Detailing Brush
Lifestyle & Consumer 2006
d:e worked with CrowleyJones to develop a portable and compact detailing brush. The Brite Brush helps people take special care of their cars and electronics. The brush head can be slid in and out of the body. The extension of the soft touch handle becomes an integrated rubber tip for cleaning gaps and narrow areas.
CrowleyJones Reach Broom & Dustpan
Lifestyle & Consumer 2007
The brush head of the versatile Reach Broom attaches to a telescoping handle in a way that allows it to rotate 270 degrees. The user can adjust the head to clean virtually any surface. The micro fiber pads ‘grip’ onto the back of the brush allowing you to dust the tops of cabinets and shelving, or use the wet pad to mop or even clean windows.
2008 IDEA Industrial Design Excellence Awards Finalist
OHSO Travel Toothbrush
Lifestyle & Consumer 2005
The OHSO kids line of toothbrushes come in a range of translucent colors.
OHSO Travel Toothbrush
Lifestyle & Consumer 2005
The OHSO™ line of toothbrushes were designed to be the ultimate travel toothbrush. They have replaceable brush heads and store toothpaste in the handle, and can be refilled by first docking the brush with a toothpaste tube, then using the plunger to pull the paste from the tube into the storage cavity in the handle. We also created the direct mail and in-store packaging strategy and designed the web site and on-line store.
OHSO Travel Toothbrush
Lifestyle & Consumer 2005
The OHSO™ line of travel toothbrushes feature three specific designs fitted to the personalities and aesthetics of men, women and children. We developed the mark and brand strategy, precisely bridging the gap between style and dental hygiene. The strong identifiable mark and sleek graphics with an ‘on the go’ attitude gives OHSO™ its edge.
Avie Products Corporate Identity
Lifestyle & Consumer 2007
d:e developed the complete corporate identity package for Avie Products, along with the name and product logo for the Cue Self Breast-Exam Reminder.
Avie Cue Breast Self-Exam Reminder
Lifestyle & Consumer 2007
Early detection of breast cancer dramatically increases the odds of survival. The problem for most women is remembering to perform a breast self-exam. Menstruating women also need to remember at the right time in their cycles. Cue reminds women either monthly or at the ideal time in their cycle, while they’re in the privacy of their shower.
We designed Cue to be waterproof, and to attach to the shower wall without hardware or glue. The result is a clean, cute, unobtrusive design that integrates with bathroom decor.
Along with the design of the timer itself, d:e developed the product’s name and identity, the packaging strategy and the corporate identity for Avie Products.
Wetnoz
Lifestyle & Consumer 2004
In 2004 Wetnoz went from everyday to award-winning when its brand was revitalized by maturing their overall identity across their retail and web presence. To play up the affection pet owners have for their four legged friends, we used emotional photography and playful graphics as the backbone for the brand. The work helped to cement Wetnoz as the brand of choice for boutique pet retailers and consumers alike.
2005 IDEA Industrial Design Excellence Gold Award
Wetnoz
Lifestyle & Consumer 2004
The Wetnoz family of fresh, design-centric pet products enhances and accents the home environment. Pet products you can live with. Treat jars, scooping dog bowls, cat food dishes, place-mats, and water bowls were created from the ground up. Humans, don’t feel left out: there’s a coffee mug for you, too.