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OHSO Travel Toothbrush
Lifestyle & Consumer 2005

The OHSO kids line of toothbrushes come in a range of translucent colors.
OHSO Travel Toothbrush
Lifestyle & Consumer 2005

The OHSO™ line of toothbrushes were designed to be the ultimate travel toothbrush. They have replaceable brush heads and store toothpaste in the handle, and can be refilled by first docking the brush with a toothpaste tube, then using the plunger to pull the paste from the tube into the storage cavity in the handle. We also created the direct mail and in-store packaging strategy and designed the web site and on-line store.
OHSO Travel Toothbrush
Lifestyle & Consumer 2005

The OHSO™ line of travel toothbrushes feature three specific designs fitted to the personalities and aesthetics of men, women and children. We developed the mark and brand strategy, precisely bridging the gap between style and dental hygiene. The strong identifiable mark and sleek graphics with an ‘on the go’ attitude gives OHSO™ its edge.