Division Zero Branding
2016
After a decade of defining the professional keyboard market, Das Keyboard wanted to expand their renowned line of computer peripherals into the professional gaming market. We worked with Das Keyboard to develop the Division Zero brand, an identity built around the precision and energy of competitive esports gaming. The Division Zero word form and mark are the forefront of the brand, while polygonal camouflage provides graphic and texture treatments across the line of products. We also developed an exclusive Division Zero display font for product labeling and marketing materials.
Division Zero X40 Keyboard
2016
The X40 professional gaming mechanical keyboard was designed for the most demanding of users. Building on the successful Das Keyboard 4 design paradigm, the X40 features a rigid aluminum top panel above mechanical key switches mounted to an internal steel chassis, all contained within a sleek low-profile housing. The result is a bomb-proof yet ultra-thin keyboard with switches that feel solid and give immediate tactile feedback. The top panel was designed to be removable via 8 hex bolts, allowing the end-user to easily customize their keyboard with alternate designs. Careful consideration was given to the layout and size of the key cap legends in order to best utilize the red LED light in each key switch.
Division Zero X40 Keyboard
2016
The X40 professional gaming mechanical keyboard was designed for the most demanding of users. Building on the successful Das Keyboard 4 design paradigm, the X40 features a rigid aluminum top panel above mechanical key switches mounted to an internal steel chassis, all contained within a sleek low-profile housing. The result is a bomb-proof yet ultra-thin keyboard with switches that feel solid and give immediate tactile feedback. The top panel was designed to be removable via 8 hex bolts, allowing the end-user to easily customize their keyboard with alternate designs. Careful consideration was given to the layout and size of the key cap legends in order to best utilize the red LED light in each key switch.
Division Zero M50 Mouse
2016
For their first mouse, Das Keyboard sought to make a bold statement with broad ergonomic appeal. We partnered with Das Keyboard to realize this goal, resulting in the M50 gaming laser mouse. By iterating through physical models and ergonomic studies we arrived at an ambidextrous design that allows comfort and control for a variety of grip styles. The aluminum base plate grounds the mouse to the desk and gives the housing a solid quality that’s missing in many computer mice. To accommodate the needs of gamers we placed real-time DPI adjustment switches on top of the M50 next to the ring-lit scroll wheel, as well as symmetric side macro buttons that sit above a rubber thumb pad with a polygonal camouflage grip pattern.
Division Zero M50 Mouse
2016
For their first mouse, Das Keyboard sought to make a bold statement with broad ergonomic appeal. We partnered with Das Keyboard to realize this goal, resulting in the M50 gaming laser mouse. By iterating through physical models and ergonomic studies we arrived at an ambidextrous design that allows comfort and control for a variety of grip styles. The aluminum base plate grounds the mouse to the desk and gives the housing a solid quality that’s missing in many computer mice. To accommodate the needs of gamers we placed real-time DPI adjustment switches on top of the M50 next to the ring-lit scroll wheel, as well as symmetric side macro buttons that sit above a rubber thumb pad with a polygonal camouflage grip pattern.
Qwerkywriter Keyboard
2015
After a successful Kickstarter campaign for their Qwerkywriter keyboard concept, Qwerkytoys came to d:e looking to make their concept a reality. The Qwerkywriter is a mechanical keyboard with Bluetooth wireless and an integrated tablet stand that mimics the look and feel of a vintage typewriter. We worked with Qwerkytoys to bring their concept to a fully realized product through our industrial design, graphic design, and mechanical engineering expertise.
Qwerkywriter Keyboard
2015
After a successful Kickstarter campaign for their Qwerkywriter keyboard concept, Qwerkytoys came to d:e looking to make their concept a reality. The Qwerkywriter is a mechanical keyboard with Bluetooth wireless and an integrated tablet stand that mimics the look and feel of a vintage typewriter. We worked with Qwerkytoys to bring their concept to a fully realized product through our industrial design, graphic design, and mechanical engineering expertise.
Qwerkywriter Keyboard
2015
After a successful Kickstarter campaign for their Qwerkywriter keyboard concept, Qwerkytoys came to d:e looking to make their concept a reality. The Qwerkywriter is a mechanical keyboard with Bluetooth wireless and an integrated tablet stand that mimics the look and feel of a vintage typewriter. We worked with Qwerkytoys to bring their concept to a fully realized product through our industrial design, graphic design, and mechanical engineering expertise.
Das Keyboard 4
2014
d:e worked with Das Keyboard to create the next evolution of their industry-leading mechanical keyboard. The all-new design for Das Keyboard 4 features premium materials, integrated media controls inspired by high-end audio equipment, and an innovative magnetic foot system. We created new key cap graphics with a clean and modern typeface, while updating the Das Keyboard brand with the creation of a new logo.
Das Keyboard 4
2014
d:e worked with Das Keyboard to create the next evolution of their industry-leading mechanical keyboard. The all-new design for Das Keyboard 4 features premium materials, integrated media controls inspired by high-end audio equipment, and an innovative magnetic foot system. We created new key cap graphics with a clean and modern typeface, while updating the Das Keyboard brand with the creation of a new logo.
Das Keyboard 4
2014
d:e worked with Das Keyboard to create the next evolution of their industry-leading mechanical keyboard. The all-new design for Das Keyboard 4 features premium materials, integrated media controls inspired by high-end audio equipment, and an innovative magnetic foot system. We created new key cap graphics with a clean and modern typeface, while updating the Das Keyboard brand with the creation of a new logo.
Alienware M17x
Computer Equipment 2009
d:e worked with Alienware and Dell to create a new design language for their latest gaming laptops. The ‘All powerful’ M17x and M15x models feature an aggressively-raked aesthetic that pays homage to Alienware’s heritage with new modern lines. Top & bottom housings are machined & anodized aluminum offered in red, silver and black.
Dell Desktop for Developing Markets
Computer Equipment 2009
Dell’s rapidly-expanding worldwide sales required several weeks of research and insight into the burgeoning markets of Brazil, Russia, India, China, and Turkey. The resulting design needed to incorporate multiple finishes, a “floating” front face, and single-piece construction, while retaining the option for added graphics and colorways. Dell’s worldwide brand ambassador came through in record time.
Motion Computing
Business & Technology 2005
We created the design language for Motion Computing’s small-form-factor and full-size LE-series tablet PC family and accessories.
Dell LCD Language
Computer Equipment 2007
Dell Inkjet Printer Language
Computer Equipment 2006
We worked with Dell to develop a next-gen consumer printer language for 2008. This language needed to retain certain elements from the previous design language as well as continue to evolve the aesthetics in a way that would be fresh and approachable for consumers.
Trantech VEDA
Computer Equipment 2008
d:e helped create VEDA, a new PC and PC accessories brand for the emerging Nigerian market. We developed the Brand Strategy and then worked with various vendors to design and supply Trantech with a full line of Laptops, Desktops and accessories. Trantech launched VEDA in May 2009.
AMD Concept Tablet
Computer Equipment 2006
In 2006 AMD chose d:e to design a suite of four ‘concept car’ notebook and tablet PCs, to show off their latest technologies. This compact tablet utilizes a keyboard that doubles as a cover, and the aluminum frame on the back hinges open, to act as a stand.
AMD Concept Notebook and Base Station
Computer Equipment 2006
In 2006 AMD chose d:e to design a suite of four ‘concept car’ notebook and tablet PCs, to show off their latest technologies. Conductive charging, solid-state drives and remote processing allowed for ultra-thin chassis designs and new ways of interacting with and displaying information.
Dell XPS 700
Computer Equipment 2006
2007 CES Innovations 2007 Honoree
Dell Studio XPS 435
Computer Equipment 2008
d:e worked with Dell to design their latest flagship desktop. The Studio XPS 435 is the first to be released in a new line of home computers, all ‘in family’ with this new slick aesthetic. The 435’s features, stats and sweet looks are making headlines across a range of publications from Wired Magazine to the gadget blogs.
Alienware M17x
Computer Equipment 2009
Alienware M17x
Computer Equipment 2009
d:e worked with Alienware and Dell to create a new design language for their latest gaming laptops. The ‘All powerful’ M17x and M15x models feature an aggressively-raked aesthetic that pays homage to Alienware’s heritage with new modern lines. Top & bottom housings are machined & anodized aluminum offered in red, silver and black.
Alienware Aurora ALX
Computer Equipment 2009
Dell Inspiron Desktop Language
Computer Equipment 2008
We created the new design language for Dell’s retail desktop lineup. Rich finishes and a USB- equipped tray on top add elegance and functionality.
Dell Inspiron Duo and Sound Station
Computer Equipment 2010
d:e helped Dell create the new Inspiron Duo, a convertible touchscreen netbook with a difference. Instead of the entire screen swiveling 180 degrees from the bottom middle, as with many convertibles, this machine’s screen swivels on a horizontal axis allowing the over all form to be aligned and controlled in both tablet and laptop mode. d:e also designed the Sound Station audio and multimedia dock in partnership with JVC and Dell.
iF Product Design Award 2011
CES Innovations Honoree 2011
Dell Inspiron One 2305
Computer Equipment 2010
Dell asked d:e to help design and develop an all-in-one touchscreen PC to fit into the Inspiron line-up. The Inspiron One 2305 features a sleek approachable design aesthetic, full built in wireless capabilities and a capacitive display for one-touch access to music, photos and videos, and a tidy cord management solution: only a single power cord needs to be attached to get up and running.
Alienware Aurora ALX
Computer Equipment 2009
Alienware selected d:e to reinvent their entire product line. Taking advantage of their partnership with Dell, Alienware had theopportunity to create a new line of products from the ground up,with feature-rich custom chassis unlike anything seen before.Three new species emerged from this collaboration, and anew, sinister, aggressive form language carries Alienware’s evolved technology to the forefront of the PC gaming world.
Alienware Area-51 ALX
Computer Equipment 2009
Area-51 ALX architecture features 6 side-mounted snap-in hard drives and a revolutionary ‘forced chimney’ cooling system exhausting hot air through the adjustable louvers on the top surface.
Alienware Area-51 ALX
Computer Equipment 2009
Alienware’s flagship: the Area-51 ALX. Like the Aurora it features customizable lighting zones, motorized doors, and active venting louvers that open when the action heats up. Area-51
is the most powerful piece of hardware in Alienware’s history.